Slide 1,2 & Final - Me

Slide 1

Content :

 ‘Feedback Design’ 

Mission Statement : 

"We design promotional and branding material for bands, record labels, gigs, events, recording studios
and solo artists. The drive of the company focuses around a collective passion for both design and music and ultimately the enthusiasm for a fusion of the two. "

Script :

'Feedback Design' is a design company that specializes in promotion of the independent music industry in Leeds through well-considered design.

We understand that promotion, image and identity is integral to the success of any new band or night in Leeds; it is something that in most situations this target market won't have the budget to pay a designer £30 an hour - and that's where we come in.

Our company comprises of 4 creatives. It is a Limited Company on the basis that we want to share equal partnership in the company. 

We will all cover the design areas of branding, promotional work and layout; as well as sharing responsibilities for accounts management, print liaison and networking.

We also take on individual roles in order to exploit our individual skills and share out the responsibilities equally :

• CHRIS – Typography, web and editorial

• MAT – Web, typography, photography, direct sales and marketing. 

• PAV – Image making, illustration, idea generation.

• MYSELF – Image making, idea generation and print based media. 

Slide 2 

Content :

"Business Objectives"

1. Zine to be distributed to record shops, appropriate clothing shops, gigs, venues, bars, clubs....
2. Use 3rd year to create branding, website and business cards for our design company.
3. Start standard design practice following graduation from 3rd year.
4. Full colour, printed magazine which offers advertising space as a way of funding 

Script :

During our 3rd year we plan to run a cheaply made free zine that we would distribute throughout all the areas of the city associated with the music industry. This will enable to establish ourselves as an identity within the Leeds music scene and act as us free promotion and representaion of our design company prior to its launch. We will fund this through a small amount of advertising as well as exploiting the free facilities available to us at the Art College while we are in 3rd year.

This year will also provide us with the time to create all necessary design work for the company. We will use a small amount of collateral from our loans, for web hosting, business cards etc. 


We plan to properly beguin our formal design practice following gradueation from 3rd year.

Once comfortable profits are being made from our ongoing design practice, the zine will progress from 

being free and cheaply made to a priced, decent quality full colour, printed magazine which offers
advertising space as a way of funding.

(images for slide 2) : also see separate post on business cards

Final slide

Content :

"Future goals"

Following the intended success of our design company and magazine, we would aspire to use our network of clients and identity to develop a Leeds based record label.