Monday, 19 April 2010

SPEAKING FROM EXPERIENCE_Rationale

RATIONALE

BRIEF:
Overcoming the issues found with joining Leeds college of art graphic design course

WHO NEEDS TO KNOW?
1st year graphic design students joining the college

WHAT DO THEY NEED TO KNOW:
That they should not be afraid to try new things, experiment, make mistakes and generally step out of their comfort zone.

WHY DO THEY NEED TO KNOW?
To encourage them to learn new things and not work this out at the end of the year when its a bit too late.

WHAT WILL THEY RESPOND TO?
exciting, interesting design, possibly interactive and relevant to the concept.

WHAT RESEARCH IS REQUIRED?
Questionaire/survey/interviews with current 1st years; how did they find the first year? did the experiment/wish that they had experimented? did they learn from their mistakes?

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