Mind Design

Mind Design are a small studio based in London. I came across them through reading their opinions on the ideal graduate/intern as part of It's Nice That's month of advice for students. I absolutely love their work and wish that I had come accross it sooner as I think it will indfluence my practice considerably. They work with branding across print, web and interiors. A lot of their work is image driven, featuring pattern or other illustrative elements. The application to interior spaces is what makes them stand out for me, and this is definitely something that I want to consider with my application of illustration to my future projects. Especially with log designs, making them 3d and the introduction of textures and surfaces really brings them to life.


This first example is for MOST, a new major showcase for design at the upcoming Milan Design Week. This shows custom lettering applied to logo design - which in this case, is a really appropriate style.

The Collection is a restaurant, cultural event and retail space they collaborated on with Tom Dixon. They designed the identity, signage system and all printed material.

The idea for the identity relates to multiple prints, limited editions and artist signatures. The execution is relatively simple: Everything is based on an A5 format with punched holes. They used screen printing which allowed them to change colours on the printing bed and makes each print unique. Larger signs are made up by several A5 boards and the thickness is achieved by hanging several signs in front of each other. For the logo they asked the client to write the name in their own handwriting connecting two dots equivalent to the punched holes.

Identity for Marawa The Amazing, an international Hoola Hoop star and performer. The logo is based on the signage of old revue theaters which often use light bulbs. The stationery is printed in 3 colours and every business card is different. They also designed the graphics for an i-phone app and are currently working on the website as well as tags for hoops.

www.marawatheamazing.com

Tess Management

Identity for a a new London based model agency which evolved from Independent Talent. Tess represents well established names such as Naomi Campbell and Erin O'Connor in the UK. The identity uses several logo variations based on a modular system of art-deco inspired elements. The same elements are being used for frames which overlap images of the models on various printed applications as well as on the original website.

With a very small budget they designed the identity and stationery for this architecture and interior practice based in East London. The design is inspired by architectural hatch patterns which are used to distinguish different building materials. As most of the communication will be printed in-house on the client's own printer it was important that the design was economical and easy to reproduce. They encourage the client to change the paper stock as often as possible.