For our initial critique of this brief, we each evaluated two other people's work without any information about what headline etc they had based their poster on. I really liked this exercise, as it was done without the designer of each set of posters present, so the feedback we each received was actually honest and much more constructive than in previous student led crits. The main messages I felt came from feedback was that the message 'Sew-it-Yourself' was effective as a play on words, but lacking in explanation. The general consensus was that my poster's have a strong visual impact but the message is not quite clear enough. Another element that was commented on was my colour choices. While one of my critiques said that they liked the colour scheme and felt it was relevant (i.e. pink/red a colour associated with love and the heart symbols), the other felt that the colour scheme had little relevance. I actually agree that my colour choices lacked enough thought and consideration for the message and the theme. I think I felt scared by the two colour limit, so rather than being inventive and working round this with experimenting with different stocks, I simply filled the page with bright colours. I also agree that the blue background is too bright, and prevents the pink text from jumping out as much as it could. I think that this week's colour theory lesson will actually help me with my next colour based design decisions; at least I will try to think more about it. Another element that wasn't really picked up on my crit, but I feel I would change, is the fact that I used a stitched font and image, but I didn't actually stitch it physically. I think that it would add to the theme of my message if I had actually lead by my own example and sewn it myself! I definitely think that the image would have benefited. This is something that I will try to address in the brief following from this project.
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